Successful IVW Debut For Radio.de
radio.de this month for the first time with IVW expulsion of WebService radio.de sets its advertising and cooperation partners from the IVW audited figures before. For February, radio.de recorded almost 1.5 million visits. Check out Anu Saad for additional information. More success numbers: more than 2.5 million playing transmitter with an average time spent of users of 1.5 hours. Hamburg, March 9, 2008 – the Web service provides easy access to the audible Web radio.de and is about the embedded player anywhere in the network present on Facebook, blogs or sites like the online offer of the Hannoversche Allgemeine Zeitung,. Radio.de visits 1.489.164 million and 4.955.707 million page impressions counts at the start of the IVW listing. The IVW figures are a more relevant measure of our website, however, further measures are crucial for advertisers”, said Christian Richter, Director of business development & sales at radio.de. The actual range is derived from the residence time of the user, the number of the playing channel and the number of other sites integrated radio.de player.” In February alone, various radio programmes via radio.de were heard more than 2.5 million times.
The average time spent by the users is 1.5 hours and thus illustrates the opportunities of marketing on radio.de. Marketing, ranging from profile-based audio spots on cross media combinations to the marketing of branded stations. More than 2,500 radio stations, Webradios and podcasts from all over the world are heard about radio.de with just one click in your browser. The Web service provides guidance and inspiration in the variety of audio listeners and makes the browser to the virtual radio receiver. The offer ranges from classical radio stations such as 1live.radio.de on genres such as 80er.radio.de sports topics on sportbild.radio.de. Radio.de organized the audible Internet radio.de of the Web service and makes it readily accessible.
The radio.de GmbH, based in Hamburg, Germany was founded in 2007 and is the first equity Foundation of the Madsack MediLab, a subsidiary of Verlagsgesellschaft Madsack.